Research and Insights

Experience Oxfordshire commissions and conduct research into the visitor economy in Oxfordshire. This includes an annual Economic Impact Study and research into specific areas of the visitor economy such as international visitors.

Economic Impact Study 2016

Experience Oxfordshire commissions an annual Economic Impact Report which is produced by Destination Research.

The report presented a positive assessment of the Visitor Economy in Oxfordshire with the following key findings;

  • 27.6 million trips were made to Oxfordshire in 2016
  • £2.04 billion is the value of tourism in Oxfordshire
  • 34,856 jobs are supported by tourism activity
  • 2.7 million overnight trips
  • 9.8 million nights spent in County in total

 
Download the Economic Impact Study for Oxfordshire 2016

 

Oxford Destination Report April 2015 – September 2016

Since April 2015, the national tourist boards of VisitEngland, VisitScotland and VisitWales have been tracking visitor perceptions of holiday destinations across GB in a single research vehicle.

This study explores behavioural and experience measures such as visitation, spend, stay
length, satisfaction and advocacy within individual destinations. As well as the imagery
perceptions of each destination and the report provide a snapshot of:

1. A demographic split of destination visitors
2. The behaviours exhibited at the destination: How loyal are they to the destination and how satisfied were they with their trip?
3. How GB holidaymakers perceive this destination and how does it compare with others?

Download the Oxford Destination Report

Economic Impact Study 2015 

Experience Oxfordshire commissions an annual Economic Impact Report which is produced by Destination Research.

The report presented a positive assessment of the Visitor Economy in Oxfordshire with the following key findings;

  • 26.5 million trips were to made to Oxfordshire in 2015
  • £1.96 billion is the total value of tourism in Oxfordshire
  • 33,447 jobs are supported by tourism activity
  • 2.6 million overnight trips
  • 9.5 million nights
  • 2 million domestic trips stayed for 5.2 million nights and spent £367 million
  • 600,000 overseas visitors and spent £323 million.

 

Download the Economic Impact Study for Oxfordshire

 

Top 10 International Visitors to Oxfordshire in 2016 

Experience Oxfordshire compiles the top 10 nationalities visiting the County on an annual basis. The data is taken from VisitBritain’s international visitor research which uses the International Passenger Survey to ask visitors a range of questions about their visit to the UK including country of origin and journey purpose.

Download the top 10 international markets in Oxfordshire report

 

Further research and insight in the Oxfordshire Visitor Economy

If you have any questions about the research featured on this page or have other questions about specific areas of interest, please call Martin Walker on 01865 686433 or email