Gruffalo Spotters trail at Westonbirt Arboretum
April 30, 2021 - December 31, 2021
Taking family forest walks to new heights, The Gruffalo is returning Westonbirt, the National Arboretum on Friday 30 April in the latest exciting partnership between Forestry England and Magic Light Pictures. The Gruffalo Spotter 2 app builds on the success of the BAFTA nominated original and brings The Gruffalo characters to life in the forest.
Families will be able to use the brand new Gruffalo Spotter 2 app to follow a trail at Westonbirt Arboretum and learn about the characters from the story The Gruffalo, best-selling picture book written by Julia Donaldson and illustrated by Axel Scheffler. The Augmented Reality app mixes the animated characters with the real world environment, encouraging children to get exploring, firing their imaginations and giving them a forest experience like no other.
The Gruffalo Spotter 2 encourages children to drive their own personal narrative journey. Responding to instructions such as waving, stomping, flying, dancing and roaring, visitors will trigger the AR characters to magically come to life and interact with them. Through cutting-edge face and body recognition technology, the characters now look at the children directly, encouraging them to play along. These wonderful moments can be recorded and saved to mobile devices for families to revisit and share later via the #GruffaloSpotters hashtag.
At Westonbirt Arboretum visitors of all ages can join the adventure and spot favourite characters along the way! The self-led trail is packed with fantastic facts about forest animals with fun activities to complete including rubbings and interactive activities on some of the panels.