Join Salon Privé’s 20th Anniversary for an unforgettable 5-day event, celebrating motoring excellence and luxury

This year marks a magnificent milestone for Salon Privé as it is set to celebrate 20-years of automotive elegance, refinement, and world-class hospitality. Held at Blenheim Palace, Oxfordshire from the 27th – 31st August, the event is a hallmark of British luxury, synonymous with excellence in motoring and lifestyle.

Now in its 20th year, this summer Salon Privé will once again host a world-class lifestyle experience that brings together the finest in classic cars, supercars, fine dining, and high-end brands including Boodles, Gatineau, Pommery Champagne and Qatar Executive in a setting steeped in British heritage.

With the backdrop of Blenheim Palace, a UNESCO World Heritage Site and birthplace of Sir Winston Churchill, the Salon Privé Concours by Aviva Private Clients is the UK’s only professionally judged Concours – offering a rare opportunity to see some of the world’s most exceptional classic cars, many making their UK debut, judged by an international panel of experts.

Salon Privé’s 20th anniversary is not just a celebration of legacy but also of evolution. Now officially a Certified B Corporation™, the event demonstrates its commitment to using business as a force for good, setting a new standard for environmental and social accountability in the world of high-end lifestyle events.

This year’s Platinum anniversary edition promises to be its most dazzling yet, complete with the new Salon Privé Gallery, a luxurious atrium bordering the beautiful lawns of Blenheim. It will offer a refined experience for guests, providing shelter without compromising the atmosphere or ambience which is synonymous with the event. This thoughtfully crafted space enhances the experience for its most discerning visitors, blending practicality with the signature automotive garden party style that Salon Privé is renowned for.

Explore Wednesday 27th August
The elegant lawns of Blenheim Palace set the stage as Salon Privé Concours by Aviva Private Clients celebrates the finest in automotive excellence on Wednesday 27 August. Guests can enjoy exclusive access to a curated lineup from pre-war classics and rare grand tourers to iconic racers and cutting-edge supercars each representing the pinnacle of design and craftsmanship.

Guests who want to continue the celebrations into the evening, can join the Salon Privé MotorAvia party at London Oxford Airport. A separate ticketed event, the glitzy after-party complete with DJ and entertainment in the hangar, includes the latest Bell helicopters and private aviation brands from Textron Aviation. Paired with gourmet food offerings, Pommery Champagne and London Essence cocktails, this is a party not to be missed!

Explore Thursday 28th August
Thursday at Salon Privé continues the Salon Privé Concours by Aviva Private Clients with a showcase of the world’s finest classic cars. Guests can enjoy the stunning display, the elegant Concours Parade, and the presentation of top awards, including Class Winners and the People’s Choice. Enhanced by luxury hospitality and entertainment, the event will be an exquisite celebration of automotive excellence.

Explore Friday 29th August
Friday at Salon Privé is Ladies’ Day by Boodles, which will offer a stylish celebration of fashion, luxury, and performance, as the Palace lawns come alive with colour and refinement. An eagerly awaited highlight of the summer Season, the day invites guests to dress in their finest apparel for an elegant garden party set against the grandeur of Blenheim. Guests can enter the Boodles’ Best Hat Competition, enjoy a spectacular showcase of cutting-edge supercars, a celebration of 20 years of the Bugatti Veyron and a special display from the Blenheim GT Tour, ensuring a truly memorable experience that blends high fashion with high performance.

Explore Saturday 30th August
The Salon Prive Club Trophy presented by Lockton on Saturday launches a weekend of electrifying Club action with an awe-inspiring display of over 1,500 privately owned sports, super and hyper cars, all competing for the coveted Salon Privé Club Trophy. The day features thrilling supercar and classic car parades, live presentations, and a vibrant festival atmosphere. With its unique blend of high-performance automotives and family-friendly entertainment, the Salon Prive Club Trophy presented by Lockton is a Supercar celebration for visitors and enthusiasts of all ages.

Explore Sunday 31st August
As a fitting conclusion to the extraordinary Salon Privé Week, the Salon Privé Supercar Lifestyle Club Day on Sunday is a new addition for 2025, set to feature the UK’s top mixed-marque Supercar and Lifestyle clubs, as well as prestigious single-marque enthusiast clubs, showcasing their exceptional vehicles across the North and South Lawns. Alongside and presented at Blenheim Palace for the first time, the Concours de Vente features classic cars entered by some of the UK’s most reputable restorers and specialists, all of which are for sale. A celebrity panel of judges will be on hand to select the best cars in class and overall winner. This exciting finale promises to deliver an outstanding display of automotive passion and craftsmanship, ensuring an unforgettable end to a week of unparalleled luxury and performance.

£55 – £645