Oxford wins Silver Tourism Award at the British Youth Travel Awards
Oxford scooped the silver award in ‘Best UK Youth Destination’ at the British Youth Travel Awards in London on Thursday evening. The ceremony was held at The Hippodrome in London and organised by the British Educational Travel Association (BETA) who were celebrating the excellent work and high standards in the youth travel market – a sector that is worth over £22.3 billion to the UK economy each year.
Experience Oxfordshire works hard with their local partners to promote the City and County to visitors and having a strong product portfolio enables the Destination Management Organisation to promote to multiple markets and segments. The City of Oxford is culturally diverse, full of history and heritage and offers a modern contemporary experience.
Representing Oxford at the awards ceremony, Hayley Beer-Gamage, Chief Executive of Experience Oxfordshire, commented:
“The youth travel market is very important to the Oxford Visitor Economy. We are delighted with the silver award as it shows that young people love visiting our City of Dreaming Spires. Our focus on attracting a younger market through marketing campaigns such as the Bodleian Library Augmented Reality App aims to attract even more of the next generation to the city and county in the coming years. We know what a great destination Oxford is and it’s great to see this recognised by the millennial generation.”
Councillor Bob Price, Leader of Oxford City Council, commented:
“I’m delighted but not at all surprised that Oxford has been voted as one of the UK’s best cities for young travellers. As a university city, we have a fabulous range of cafes, clubs, bars to cater for young people and an arts, music and dance scene that is amongst the best in the country for a small city. Oxford is popular with students and with language schools and it is really great that we have won this award.”
There were 622 entries into the awards and 18,348 votes were received.
Emma English, BETA’s Executive Director commented on the evening:
“Our 10th-anniversary competition has achieved record results with a 41% increase in entries this year and some categories were so tight that they were separated by just 1/2 a point! On behalf of the BETA board of directors, I would like to thank all of those businesses and individuals that took part and wish many congratulations to our winners and finalists.”
Notable winners on the evening included Australia in the Best International Youth Destination Award; Busabout for Best Marketing; and Warner Brothers Studio Tour London – The Making of Harry Potter in the Best Leisure Product category. Experience Oxfordshire is also delighted to congratulate one of their partners GTi Travel Group on their Bronze Award for Best Support Service.
NOTES TO THE EDITOR:
For more information contact:
Phone: 01865 686433
Experience Oxfordshire is the Destination Management Organisation (DMO) for Oxfordshire. We are a not-for-profit partnership organisation committed to the promotion, management and development of Oxfordshire as a great destination to live, work, visit and do business. We have a growing partnership network of businesses spanning all parts of the visitor economy, and through effective collaboration, we are all working to ensure Oxfordshire becomes a leading destination for tourism, culture and business.
British Youth Travel Awards
The awards help to gain recognition and raise the profile of the work and individual successes of organisations engaged in youth, student and educational travel, to from and within the UK. These awards are coordinated by the British Educational Travel Association (BETA) and we are delighted to be able to reward and support the excellent work and high standards that our members and industry stakeholders demonstrate through their work year on year. From creating new and innovative products and programmes for young travellers, to outstanding examples of customer service and responding to the needs of these important individuals – individuals that collectively are worth over £20 billion to the UK economy each year.