Oxfordshire Welcomes Industry Experts

Mar 02 2017

Experience Oxfordshire welcomed experts from across the sector to their Partner conference at the newly refurbished Jurys Inn Oxford.

Nine experts joined the events with representatives from; VisitEngland, VisitBritain, UKinbound, Arts Council England, Tourism Alliance, Destination Research, Travel GBI, Stephen Spencer Associates and Ginger Juice. Speaking at the ‘Insights from the Experts’ event, they provided expertise and insights on a range of important issues that affect the tourism industry.

Yesterday Experience Oxfordshire welcomed over 140 Partners and Stakeholders to their Partnership Conference. The event, which was sponsored by newly refurbished Jurys Inn Oxford, provided a great opportunity for guests to meet and network with other businesses from across the visitor economy sector and get the opportunity to ask their questions directly to the expert panel. The conference covered three key themes; The National Picture, Opportunities and Improving Business.

Guest speakers shared their insights on challenges and opportunities within the travel and tourism sector currently, and ways in which businesses can work to improve their marketing, product and profile. Topics included; Making the Most of Travel Media, Social Media Top Tips and Trends, the Economic Impact of Tourism to Oxfordshire, Brexit, Working with the Travel Trade and Customer Experience, amongst others.

The event was chaired by Hayley Beer-Gamage, Chief Executive of Experience Oxfordshire, and is part of a series of annual events and programme’s that Experience Oxfordshire runs for their partners. Hayley commented on the event saying, “It has been a pleasure to welcome such high profile guests to join us here in Oxfordshire for this event. The quality of presentations, information and insight was outstanding and great discussion was had during the panel sessions. Events like these are a benefit of being a partner of Experience Oxfordshire and we were delighted to welcome so many of our partners to the event. We have all learnt something today that we will take back to help improve our businesses.”

Expert on arts and culture, guest speaker Hedley Swain, Area Director, South East, Arts Council England, said: “Throughout the year, our galleries, museums, theatres and many other cultural attractions draw audiences from across the world to places like Oxfordshire. But this strong contribution is only possible if we invest in high-quality work that attracts those audiences. It is great to see arts and culture firmly at the heart of the county’s plans for tourism and congratulate Experience Oxfordshire on an informative and useful event.”

Sharing his expertise and tips on top trends in social media marketing currently, Bruce Martin, Managing Director of social media agency Ginger Juice said, “Ginger Juice was delighted to take part in Experience Oxfordshire’s event and share some of our insight about social media in tourism. From marketing to customer service, social media now has a huge influence on tourism. We are really excited to see how smart tourism brands in Oxfordshire and beyond are harnessing the power of social media especially in areas such as advertising and video.”

Deirdre Wells, Chief Executive at UKinbound shared her wealth of knowledge on Inbound Tourism, and how to make the most of opportunities within this sector. Deirdre commented on the event saying, “Congratulations to Experience Oxfordshire on organising a really excellent event. Tourism already plays an incredibly important role in the economy of Oxfordshire and is an extremely desirable destination for inbound visitors. We at UKinbound look forward to continuing to work with Experience Oxfordshire and their partners to grow this important sector even further”.

Chris Broderick, General Manager of Jurys Inn said: “Myself and the team were delighted to be able to sponsor the “Insights from the experts” event hosted by Experience Oxfordshire yesterday. A fantastic turn out from all the partners and extremely positive feedback on the quality and calibre of the presenters throughout the day”.




Experience Oxfordshire is the Destination Management Organisation (DMO) for Oxfordshire. We are a not-for-profit partnership organisation committed to the promotion, management and development of Oxfordshire as a great destination to live, work, visit and do business. We have a growing partnership network of businesses spanning all parts of the visitor economy, and through effective collaboration we are all working to ensure Oxfordshire becomes a leading destination for tourism, culture and business.

Jurys Inn Oxford is the newly refurbish Jurys Inn hotel located in Oxford, just a stone’s throw away from the Oxford City Centre, and the A34. This venue has recently received a £10.8m refurbishment. With 240 stylish rooms, and 20 meetings and events rooms, Jurys Inn Oxford is the perfect base for hosting any future events. https://www.jurysinns.com/hotels/oxford

For more information contact:

Kathryn Manning
Phone: 01865 686434
Email: Kathryn.manning@experienceoxfordshire.org