It’s Time to Rediscover Oxford


With its spectacular architecture, open spaces, distinctive shops and vibrant culture, Oxford has so much to offer. As lockdown restrictions start to ease, it’s time to rediscover Oxford and visit your favourite places – and maybe find some new ones.

Shopping trips are back on! There’s a wealth of retail in the city centre to suit every shopper, from international brands at Westgate Oxford or the Clarendon Centre to thriving independent boutiques. Visit Oxford’s Covered Market for the finest in local crafts, food and drink, and check out Independent Oxford’s website for the city’s best indy businesses. Or nip into Blackwell’s, which has been trading continuously on Broad Street since 1879, to browse their enormous collection of books.

You’re also spoilt for choice when it comes to getting around the city safely. Take a leisurely stroll around famous buildings on an Oxford Official Walking Tour or hop on a City Sightseeing Oxford open-top bus to see more of the city. For a relaxing trip, pack up a picnic and treat yourself to an Oxford River Cruise. If you’re feeling adventurous, you could head to Magdalen Bridge Boathouse and hire a punt.

Now that indoor venues are open again, you can explore and enjoy all the eclectic attractions in the city – from world-class university museums to the Story Museum and Oxford Castle & Prison.

And if you get peckish, there are plenty of bars, restaurants and cafes that will be happy to see you. For al fresco dining, try Quod’s heated Italian garden terrace, the Westgate Roof Terrace or the Ashmolean Rooftop Restaurant.

Remember to Know Before You Go; check ahead for any restrictions that might affect your visit to the city centre and remember to follow Government guidelines to keep you safe.

To help you enjoy your visit to Oxford with confidence, businesses continue to take precautions. Look out for VisitEngland’s ‘We’re Good to Go’ mark on attractions that have made necessary changes to their day-to-day workings, including social distancing measures and staff training, and are ready to welcome you safely.

Rediscover Oxford

Independent boutiques, international brands, and hundreds of years of history!

Covered Market Oxford

Fifty independent traders selling gifts, crafts, jewellery, fashion, flowers and fresh food

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Westgate Oxford

International brands including John Lewis, Primark, H&M, Urban Outfitters and Uniqlo

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Clarendon Centre

Brands including Gap Outlet, TK Max, Robert Dyas, Swarovski and Thorntons

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Oxford’s Independent Businesses

Independent Oxford has created an online map showcasing the city’s best independent businesses.

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Ashmolean Museum

Britain’s first public museum. Exhibits from Egyptian Mummies to modern art

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Museum of Natural History

Internationally-significant collection, including dinosaurs and the Oxford Dodo

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Oxford Castle & Prison

Step back in time and learn about Oxford’s famous prisoners with costumed tours

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The Story Museum

Celebrating the power of stories. A magical museum for all ages

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Stay in Oxford

Stay in the city of dreaming spires to make the most of your visit to Oxford.

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Parks and waterways

Port Meadow, University Parks, rivers and canals provide a break from the bustle

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Oxford Official Walking Tours

If you’re coming for a staycation or simply a day trip, then try out our Oxford Official Walking Tours.

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Bus tours

City Sightseeing Oxford provides open-topped bus tours of the city

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Best restaurants in Oxford

Oxford has a great choice of places to eat and drink, including Michelin star restaurants, cosy rural pubs and social enterprise cafes.

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The Rediscover Oxford Campaign is a partnership between