Thames Travel Pledges to Help Reduce Loneliness With New ‘Chatty Bus’ Campaign
Thames Travel has pledged to help support a national drive to tackle loneliness and social isolation with the launch of a Chatty Bus.
The Thames Travel 41 service which operates between White Horse Leisure Centre and Abingdon town centre in Oxfordshire has been selected for the launch of the Chatty Bus on Tuesday (January 29th). Passengers will be able to enjoy conversations and Chatty Bus Ambassadors will be on board and will distribute ‘Happy to Chat’ badges for passengers to wear if they wish to take part.
Phil Southall, Thames Travel Managing Director, said: “Loneliness is a genuine issue that effects so many people and we hope the launch of our Chatty Bus campaign will begin to help make a difference to people in our communities. Buses form such an important social function and by providing some additional support and engagement we may be able to make even more of a difference.”
Thames Travel will operate the Chatty Bus as a pilot scheme as part of a national campaign by its parent company Go-Ahead Group. Go-Ahead has signed the Government’s Employers Pledge, which commits firms to working to improve social connections and tackle loneliness at all levels.
Go-Ahead Group chief executive David Brown said: “The launch of our chatty bus campaign is the first step we are taking to encourage people to reach out to those around them. Loneliness is a scourge of modern society and can have the same impact on health as smoking 15 cigarettes a day. We know how important buses are in in the daily lives of many people but knowing that the 33% of people catch the bus to have some human contact further proves this.”
Prime Minister Theresa May has called loneliness “one of the greatest public health challenges of our time” and the launch follows research which shows three in 10 Britons go at least one day a week without speaking to anyone close to them.
However, buses can provide a vital lifeline for many of those living in isolation, as a third of Britons admit that they deliberately catch the bus to have some human contact. While two-thirds of bus users say services create strong community ties, and eight out of 10 know someone who depends on the bus.