UK’s Most Popular Tourist Attractions Announced

Feb 05 2019

The UK’s top 20 most searched for tourist attractions of 2018 have been revealed.

Using search volume data from Google, travel website, The Tourist Trail has published a list of the top 20 most searched for UK attractions in 2018, and the results may surprise you.

Whilst over half of the top 20 attractions were based in London, the top spot went to an attraction much further outside the capital. In fact, only two out of the top five went to London attractions, with the number one spot going to Alton Towers theme park in Staffordshire.

Since opening in 1980, Alton Towers has evolved into a large resort with a range of attractions, including a theme park, a waterpark, several hotels, and even a spa.

Perhaps it is this ability to evolve to meet market demand that has helped Alton Towers to secure its place as the number one most searched for UK attraction of 2018.

On their blog, The Tourist Trail placed Blenheim Palace at number 14.


From the blog:

What makes it special?

Blenheim Palace held some fantastic events in 2018, including activities such as Family Forest School, and the specialist Butler Academy- run by the Royal School of Butlers.

Putting a unique spin on the traditional walking tour, visitors can tour the grounds from the comfort of a tiny two-seater electric Renault Twizy.


What’s new for 2019?

2019 will see a new programme of events, including the Blenheim Palace Food Festival in May, and the Blenheim Palace Festival of Literature, Film and Music in October.


You can read the full list, as well as details of what to expect from each attraction in 2019 on The Tourist Trail website (




Full article available at:

Data Source: Exact match searches on Google from within the UK during the period 1st January 2018 – 31st December 2018.


About The Tourist Trail

The Tourist Trail is a tourist portal website which provides destination guides and ideas for places to visit, places to stay, and places to eat & drink.