Experience Oxfordshire launches new Visitor and Partner websites

Apr 03 2017

Experience Oxfordshire has unveiled two new websites. This substantial investment has delivered two completely revised websites that feature a new design, content and user friendly navigation.

The new visitor website aims to inspire and inform prospective visitors about all there is to see and do in the county. New features include the option to save attractions, tours and hotels to a favourites list and it is also much easier to book tours and tickets through the introduction of a new online shop. The events section of the website has been improved so that it is much easier to see what there is to see and do today, this week or in the coming months.

The new Partner website has been redeveloped so that it more effectively showcases the work that Experience Oxfordshire does to promote its Partners and the County as it strives to grow its Partnership network and grow the Visitor Economy.

Commenting on the new website, Hayley Beer-Gamage, Chief Executive at Experience Oxfordshire said: ‘The launch of the new Visitor and Partner websites is a substantial investment by Experience Oxfordshire and demonstrates our commitment to promoting all there is to see and do in Oxfordshire. This is one major part of our overall strategy to increase visitor numbers, support our Partners, and grow the visitor economy in Oxfordshire.’

Martin Walker, Head of Marketing and Development at Experience Oxfordshire, commented: ‘We are delighted to launch our new websites as digital marketing is extremely important in our plans to attract more visitors to the Oxfordshire. The new Visitor website has been fully redeveloped with the focus ensuring prospective visitors to the county can easily find what they want to see and do. We also want to make it much easier for people to be able book experiences from Ghost tours to visits to country houses, directly through our website, and we are confident that the new website will deliver this. The new Partner website now much more clearly showcases all the work we do for our Partners and the County, and we plan to use this to grow our Partnership network.’

The new website development has been launched in the same week as a new augmented reality (AR) app as part of the England’s Heritage Cities project funded by the Discover England Fund. It consists of an app and videos that transports the user back in time to unveil the hidden lives of some of history’s most fascinating characters at the Bodleian Library.





Experience Oxfordshire is the Destination Management Organisation (DMO) for Oxfordshire. We are a not-for-profit partnership organisation committed to the promotion, management and development of Oxfordshire as a great destination to live, work, visit and do business. We have a growing partnership network of businesses spanning all parts of the visitor economy, and through effective collaboration we are all working to ensure Oxfordshire becomes a leading destination for tourism, culture and business.


About the Discover England Fund

• In November 2015, the Government announced a £40 million Discover England Fund; an unprecedented opportunity for English tourism. The Fund aims to deliver world-class bookable tourism products joined up across geographies and/or themes; including integrated transport solutions to provide an end-to-end customer experience.
• The Fund supports the growth of one of England’s most successful export industries, inbound tourism. England has seen record tourism spend in the past year from both domestic and international visitors delivering economic growth and jobs across all the English regions.
• The Fund will support a number of projects and pilots in year one (2016/17) to test and develop product development approaches and a small number of large-scale collaborative projects that create a step-change in bookable English tourism product for international consumers (in years two and three – 2017-19). A smaller funding pot for new one year projects and pilots, and continuation funding for existing round one projects that can demonstrate early learnings, will also be available.

About VisitBritain/VisitEngland

• VisitBritain/VisitEngland is the national tourism agency – a non-departmental public body funded by the Department for Culture, Media & Sport (DCMS)
• Working with a wide range of partners in both the UK and overseas, our mission is to grow the volume and value of inbound tourism across the nations and regions of Britain and to develop world-class English tourism product to support our growth aspirations. For further information and to access the latest in-depth market intelligence and statistics visit www.visitbritain.org or www.visitbritain.com and www.visitengland.com for consumer information.

About England’s Heritage Cities

• England’s Heritage Cities is a consortium of cities who work together principally focused on marketing, lobbying and research. The consortium includes the destination management organisations representing Bath, Cambridge, Carlisle, Chester, Durham, Greenwich, Lancaster, Lincoln, Oxford, Salisbury, Stratford-upon-Avon and York. More information is available on www.heritagecities.com

To download the England’s Historic Cities app, follow the below links:
App Store: https://itunes.apple.com/us/app/englands-historic-cities/id1215745809
Google Play: https://play.google.com/store/apps/details?id=com.hexdigital.ehc

For more information contact:

Kathryn Manning
Phone: 01865 686434
Email: kathryn.manning@experienceoxfordshire.org / press@experienceoxfordshire.org