Research and Insights
Experience Oxfordshire commissions and conducts research into the visitor economy in Oxfordshire. This includes an annual Economic Impact Study and research into specific areas of the visitor economy such as international visitors.
Economic Impact Report 2021 – Oxfordshire
Our study shows a positive start to the recovery of Oxfordshire’s visitor economy post pandemic. Despite a significant growth in the volume of trips to the county and related expenditure compared to 2020, there remains a large deficit when compared to pre-pandemic levels.
Visitor Economy Business Survey 2022
The report gives the opinions and experiences of 114 Oxfordshire based businesses, responding to a “have your say” style online survey. They comment on business performance in 2021, their expectations of 2022, views on consumer trends and what external support they would benefit from as the economy recovers. Here we have the key findings and the full report is available to Experience Oxfordshire Partners on request.
Link to the key findings:
Visitor Economy Survey – 2022
Consumer Survey 2022
The report contains insights taken from the responses of 502 visitors who completed a “have your say” style online survey. Subjects covered include impact of the pandemic on their holiday planning, perceptions of Oxfordshire as a destination, key reasons for visiting the county and likelihood to return. Here we have the key findings and the full report is available to Experience Oxfordshire Partners on request.
Link to the key findings:
Consumer Survey – 2022
Economic Impact Report 2020 – Oxfordshire
Our study shows the severe impact the Covid-19 pandemic has had on the Oxfordshire Visitor Economy.
Economic Impact Report 2019 – Oxfordshire
Our study found that Oxfordshire has a healthy tourist economy that contributes significantly to the region: 2019 was in fact one of our best years ever.
Covid-19 Visitor Economy Business Impact Study – April 2020
The coronavirus outbreak is first and foremost a human tragedy, but it is also having a growing impact on the global economy. Oxfordshire’s visitor economy is no exception, and the aim of this study is to provide an analysis of the initial effect of the outbreak and first lockdown on visitor economy businesses across the county.
VisitBritain has been surveying customer attitudes about the coronavirus pandemic with its Consumer Sentiment Tracker.
Oxford Destination Report
The national tourist boards of VisitEngland, VisitScotland and VisitWales measure visitor perceptions of holiday destinations across Great Britain. This report describes attitudes toward, and satisfaction with, Oxford as a domestic tourist destination in data collected from April 2015 – January 2018.
International Visitors to Oxfordshire
Further research and insight in the Oxfordshire Visitor Economy
If you have any questions about the research featured on this page or have other questions about specific areas of interest, please contact email@example.com