Research and Insights

Experience Oxfordshire commissions and conducts research into the visitor economy in Oxfordshire. This includes an annual Economic Impact Study and research into specific areas of the visitor economy such as international visitors.


Visitor Economy Business Survey 2022

The report gives the opinions and experiences of 114 Oxfordshire based businesses, responding to a “have your say” style online survey.  They comment on business performance in 2021, their expectations of 2022, views on consumer trends and what external support they would benefit from as the economy recovers. Here we have the key findings and the full report is available to Experience Oxfordshire Partners on request.

Link to the key findings:

Visitor Economy Survey – 2022


Consumer Survey 2022

The report contains insights taken from the responses of 502 visitors who completed a “have your say” style online survey. Subjects covered include impact of the pandemic on their holiday planning, perceptions of Oxfordshire as a destination, key reasons for visiting the county and likelihood to return.  Here we have the key findings and the full report is available to Experience Oxfordshire Partners on request.

Link to the key findings:

Consumer Survey – 2022


Economic Impact Report 2020 – Oxfordshire

Our study shows the severe impact the Covid-19 pandemic has had on the Oxfordshire Visitor Economy.

Links to the reports:

Economic Impact of Tourism – Oxfordshire 2020, Oxford 2020, Cherwell 2020.

Previous year’s figures: Oxfordshire 2019, Oxford 2019, Cherwell 2019


Economic Impact Report 2019 – Oxfordshire

Our study found that Oxfordshire has a healthy tourist economy that contributes significantly to the region: 2019 was in fact one of our best years ever.

Links to the reports:

Economic Impact of Tourism – Oxfordshire 2019, Oxford 2019, Cherwell 2019

Previous year’s figures: Oxfordshire 2018, Oxford 2018, Cherwell 2018

The results for 2020 will be released in November 2021.


Covid-19 Visitor Economy Business Impact Study – April 2020

The coronavirus outbreak is first and foremost a human tragedy, but it is also having a growing impact on the global economy. Oxfordshire’s visitor economy is no exception, and the aim of this study is to provide an analysis of the initial effect of the outbreak and first lockdown on visitor economy businesses across the county.

Download the Covid-19 Business Impact Report

covid business impact report

VisitBritain has been surveying customer attitudes about the coronavirus pandemic with its Consumer Sentiment Tracker.

 


Oxford Destination Report

The national tourist boards of VisitEngland, VisitScotland and VisitWales measure visitor perceptions of holiday destinations across Great Britain. This report describes attitudes toward, and satisfaction with, Oxford as a domestic tourist destination in data collected from April 2015 – January 2018.

Download the Oxford Destination Report

 


International Visitors to Oxfordshire

Download report on international visitor markets in Oxfordshire from 2005-2015

 


Further research and insight in the Oxfordshire Visitor Economy

If you have any questions about the research featured on this page or have other questions about specific areas of interest, please contact marketing@experienceoxfordshire.org