Visitor Economy Business Survey | Experience Oxfordshire

Cherwell High Streets and Visitor Economy Strategy Stakeholder Survey

Cherwell High Streets and Visitor Economy Strategy Stakeholder Survey

Cherwell High Streets and Visitor Economy Strategy Stakeholder Survey

We are currently developing the Cherwell High Streets and Visitor Economy Strategy, which will help shape the future of Banbury, Bicester, Kidlington and the wider district over the next 10 years and beyond.

This short survey is part of the early consultation phase. It is designed to:

understand your organisation and audience
capture your insight on opportunities and challenges
ensure the strategy reflects real experience on the ground

Please select one response per question unless otherwise stated.

The survey should take approximately 5-10 minutes to complete. All information shared with us will be treated as confidential and non-attributable.

The survey closes at 23:59 on Sunday 9th August 2026.

Section 1: About you

Q1. Organisation name(Required)

Q2. Type of organisation. Select all that apply.(Required)

Visitor attraction

Cultural organisation / venue

Heritage site / organisation

Accommodation provider

Hospitality (restaurant, bar, café, pub)

Retail / high street business

Events / festivals

Transport / infrastructure

Other

Please specify(Required)

Q3. Where are you primarily based?(Required)

Banbury

Bicester

Kidlington

Elsewhere in Cherwell

Outside Cherwell

Section 2: Your audience

Q4. How would you describe your primary audience and approximately what proportion of your visitors fall into each category? Select one response per row/section.(Required)

	Under 10%	10-25%	26-50%	51-75%	Over 75%
Local (within 5–10 miles)
District-wide (within Cherwell)
Regional (Oxfordshire / surrounding counties)
National (UK-wide)
International

Q5. How would you describe your core audience profile? Select all that apply.(Required)

Leisure visitors

Business visitors

Families

Young adults

Cultural and heritage audiences

Food and drink visitors

Events and entertainment audiences

Outdoor and adventure visitors

Luxury travellers

Local residents

Mixed / broad audience

Other

Please specify(Required)

Q6. What is the primary length of stay of your visitors?(Required)

Same day visitor / day trip

1 night

2 nights

3 nights

4 to 7 nights

1 to 2 weeks

More than 2 weeks

Don’t know

Section 3: Relationship with place

Q7. Which of the following town centres are important to your organisation? Select all that apply.(Required)

Banbury

Bicester

Kidlington

None directly

Q8. In what way are these town centres important to you? Select all that apply.(Required)

Footfall

Supply chain

Visitor flow

Workforce

Perception

Access

Investment and growth potential

Proximity to a key asset

Which asset?(Required)

Q9. How would you rate the current effectiveness of these town centres in supporting the visitor economy? Select one response per row/section.(Required)

	Very poor	Poor	Neutral	Strong	Very strong
Banbury
Bicester
Kidlington

Section 4: Growth, change and opportunity

Q10. How do you feel the following proposed developments will impact your organisation? Select one response per row/section.(Required)

	Strong positive impact	Some positive impact	No impact	Some negative impact	Strong negative impact	Not aware
East West Rail
Oxford United Stadium
Puy du Fou
Great Wolf
Bicester Motion enhancement
Bicester Village extension
Significant housing / population growth
Other

Please specify

Q11. Share any comments about the proposed developments.

Section 5: Connectivity and access

Q12. How would you rate connectivity and access to your location? Select one response per row/section.(Required)

	Very poor	Poor	Neutral	Strong	Very strong
Road access
Bus connectivity
Rail connectivity
Proximity to key gateways (e.g. international airports, Oxford)

Q13. What are the biggest barriers to access for your visitors?(Required)

Section 6: Challenges and barriers

Q14. What are the biggest challenges facing your organisation at the moment?(Required)

Q15. What are the biggest barriers to growth for your organisation?(Required)

Section 7: Priorities and future direction

Q16. If one thing could change in the next 1–2 years that would make the biggest difference to you, what would it be?(Required)

Q17. Looking further ahead, what are the key changes needed over the next 5–10 years to strengthen the visitor economy in north Oxfordshire?(Required)

Q18. What should be the top priority for north Oxfordshire in developing its visitor economy?(Required)

Section 8: Final thoughts

Q19. Is there anything else you would like to add that could help shape the strategy?

Name(Required)

First

Business name(Required)

First

Position(Required)

Email address(Required)

Would you like to receive future communications from Experience Oxfordshire?(Required)

Yes