Dr Rebecca Beech is a Senior Lecturer in Marketing at Oxford Brookes Business School, Oxford Brookes University. Her research is in sustainable fashion, pro-environmental consumer behaviour, circular economy, knowledge sharing, consumer empowerment, online communities, and the use of AI in marketing.

This lecture examines the devastating environmental toll of our ‘take-make-waste’ fast fashion habit, tracing the product life cycle from manufacturing to the unsustainable/ethical failures of global textile disposal. In this open lecture, Dr Beech shares her UN PRME-funded research into the barriers of clothing rental, and will explore how shifting toward a circular economy and embracing repair and rental can empower the audience to build a sustainable wardrobe.

Free