‘ART and PLAY’ at Westgate Oxford this summer
Westgate Oxford has unveiled a dynamic new interactive 3D installation on Leiden Square named ‘ART and PLAY’, which aims to transform the traditional shopping experience into an interactive world of imagination.
Created alongside CRIA Projects, the installation is inspired by inclusive public spaces which use bold colour blocks and abstract shapes to delight the senses, ‘ART and PLAY’ encourages curiosity by blending art, function, and play.
The new space at Westgate Oxford features colourful cubes, archways, smooth slides, and cozy cylinders, all of which have been designed to spark imagination while providing a safe environment for visitors of all ages to rest, play, and meet, or simply enjoy the energy the shapes bring to the heart of the city. The centrepiece of the installation is a spectacular large-scale interactive structure where visitors can sit, reflect, and connect with others in a unique sensory environment.
Brought to life by renowned Irish artist Maser, whose distinctive colour palette and dynamic visual approach have transformed ‘ART and PLAY’ into a breathtaking visual feast. Known for his bold geometric patterns and eye-catching colour combinations, Maser has infused each element with his signature style, creating an environment that elevates the entire experience from mere play structures to true artistic expression.
The installation is also fully accessible, featuring wheelchair-accessible and buggy-friendly benches.
To celebrate the launch, Westgate Oxford will be hosting a free family-friendly day of activities from 11am – 5pm on Saturday 26th July, with entertainment including bubble magic, balloon modelling, and more, as well as Westgate Crafting Club’s creative workshops inviting guests of all ages to come together and create bracelets, paint masks, and enjoy colouring fun. Visitors can find the craft space opposite Søstrene Grene.
Brendan Hattam, Centre Director at Westgate Oxford, commented: ” ‘ART and PLAY’ is a unique space that brings art, play, and community connection to the heart of the city, and we’re thrilled to hand it over to our guests to enjoy.
“As a central part of the Oxford community, we wanted to create an inviting and fun environment where everyone – from families of all ages to students and tourists – can relax, connect, and create new memories. We hope our guests will love the vibrant installation as much as we do and we encourage them to come down to our official launch event to experience the family-friendly fun.”
For more information, please visit https://www.westgateoxford.co.uk/en
ENDS
Notes to Editors
This information has been distributed on behalf of Westgate Oxford by Umpf. For further information please contact Ali Gritt or Octavia Hargrove by emailing [email protected] or calling 0800 4 10 20 10.
Produced by CRIA PROJECTS
Instagram: @CRIAPROJECTS
Westgate Oxford
Westgate Oxford is a modern retail and leisure destination, attracting world-class retailers and leisure facilities to the historic city of Oxford.
With over 100 global brands and 20 restaurants, bars and cafes, Westgate Oxford offers a unique retail experience in the heart of Oxford.
Find out more at www.westgateoxford.co.uk
About Landsec
We identify and shape places that create opportunity, enhance quality of life, and bring joy to the people connected to them.
This is how we’ve created the UK’s leading portfolio of urban places and one of the largest real estate companies in Europe.
Our £10 billion portfolio is built around premium workplaces, the country’s pre-eminent retail platform, and a residential pipeline that will redefine urban life.
We’ve honed this ability over 80 years. Spotting the opportunities, building the partnerships, and continually adapting to shape the places that meet the needs of a changing world.
Places where life happens. Where businesses grow. And where cities are defined.
About CRIA Projects
CRIA Projects is a creative retail innovation agency based in London. We’re passionate visionaries dedicated to transforming ordinary retail environments into extraordinary experiences.
Our mission is simple yet powerful: to create impactful, stand-out projects that leave visitors in awe. www.criaprojects.com
About the Artist: Maser
Dublin-born Maser has evolved from his 1995 graffiti roots into an internationally acclaimed artist, combining his fine art and visual communications background with a profound connection to urban environments. His distinctive artistic vision has been shaped by award-winning typographic design and a commitment to community engagement.
Maser’s career features remarkable collaborations with artists like JR and Conor Harrington, musicians including U2 and Damien Dempsey, and even political figures such as Irish President Michael D. Higgins. His work spans immersive installations across Europe’s major cities, exhibitions in prestigious institutions like the Irish Museum of Modern Art and Palais de Tokyo in Paris, and powerful social advocacy through projects like the symbolic Repeal campaign artwork.
As founder of Atelier Now, a creative hub in Dublin, Maser continues to push artistic boundaries through pioneering augmented reality experiences and community-focused installations. His vibrant, geometric style transforms spaces into dynamic environments that reflect his innovative spirit and commitment to collective engagement—qualities brilliantly showcased in the “Art & Play” installation at Westgate Shopping Centre. https://maserart.com/
