International Travel Trade Activity
We have recently attended overseas travel trade missions out in the USA and China with VisitBritain. These were a great opportunity to talk to buyers and media about our destination and our partners. Over 140 meetings were conducted during this time. In addition this we also conducted a visit to Canada where we visited travel agents, tour operators and airlines in house and trained them on our product offering. Finally, we attended VIBE in London where we met staff from across the VisitBritain international offices to update them on all things Oxfordshire. This all comes as part of our increased international activity to increase length of stay in Oxfordshire and increase business for our partners.