Our Ambition Statement
- Work with businesses and stakeholders to improve growth and productivity across the visitor economy and leading effective destination management, whilst ensuring that tourism works for everyone across Oxfordshire
- Encourage visits that offer the best balance of impact and contribution to the county
- Work to deliver a joint vision of pride in place across the city and county that engages with both residents and visitors to improve welcome and experience
- Spread the tourist season throughout the year to decrease the impact of seasonality and to encourage visitors to explore the whole county of Oxfordshire
- Increase overnight stays from both international and domestic visitors ensuring an increased spend per visit
- Grow the Experience Oxfordshire partnership and make it work for small and large businesses, offering a flexible value for money proposition
- Encourage long term investment and support from the public and private sector to ensure that the county has a sustainable Destination Management Organisation that can deliver on destination management ambitions and drive growth
- Drive growth across the visitor economy by increasing the value of visitor expenditure by 5% year-on-year
- Advocate for the importance of the sector and influence stakeholders to address issues that hinder productivity and growth and to encourage skills development and job creation
- Encourage and enable the exploration of cultural treasures across the county by local people.
