Oxfordshire MPs welcome visitors to Oxfordshire as part of English Tourism Week

Mar 24 2018

Experience Oxfordshire Press Release

For immediate release: 24/3/18

Oxfordshire MPs welcome visitors to Oxfordshire as part of English Tourism Week

Oxfordshire MPs welcomed visitors to Oxfordshire yesterday at tourism businesses throughout the County as part of VisitEngland’s national English Tourism Week. Organised by Experience Oxfordshire, the Destination Management Organisation for the County, MPs visited businesses including Oxford Bus Company, GWR, Broughton Castle and Stonor Park to see the investment being made to improve the welcome to visitors as Oxfordshire prepares for the main tourist season.

In north Oxfordshire, Victoria Prentis MP for the area welcomed a group of 120 Chinese visitors to Broughton Castle with refreshments and copies of a Mandarin version of Experience Oxfordshire’s Visitor Guide.

Commenting on her visit to Broughton Castle, Victoria Prentis MP said:

“I’m delighted to play a part in English Tourism Week and welcome visitors from China to Broughton Castle, a beautiful example of the attractions on offer to domestic and international visitors to north Oxfordshire”. 

In Oxford, Anneliese Dodds MP for Oxford East assisted staff at the award-winning Oxford Visitor Information Centre to provide advice to visitors from the UK and overseas on what to see and do in Oxford.

At Oxford station, Layla Moran MP for Oxford West and Abingdon welcomed visitors to Oxford arriving on GWR’s new trains with copies of Experience Oxfordshire’s new Visitor Guide whilst also showcasing Experience Oxfordshire’s new ‘Welcome to Oxford and Oxfordshire video’ running on Oxford Bus Company’s Park and Ride services.

Commenting on the improvements to the visitor welcome in Oxford, Layla Moran said:

“The tourism industry is crucial to Oxford, Abingdon and the whole county and it is great to be celebrating English Tourism Week today. Visitors can be assured of a warm Oxfordshire welcome when they arrive, but the new ‘Welcome to Oxford’ video unveiled by Experience Oxfordshire in partnership with Oxford Bus Company is a really great addition helping to greet people when they arrive in our city”.

Phil Southall, Managing Director of Oxford Bus Company, said: 

“Oxford is a world-class city, so it’s only right that we welcome visitors with a fitting transport experience. We’ve recently invested £4.5m in our park and ride fleet, which is packed with comforts and features to make sure visitors feel welcome from the moment they arrive”.

Claire King, GWR’s Oxford Station Manager, commented:

“It’s great to think that summer is finally on its way, with warmer, longer days and the opportunity to experience some of the fantastic destinations that the UK has to offer. Why not, sit back, relax, and have a Great Western adventure on one of our brand new Intercity Express trains now running to Oxford and the North Cotswolds”.

In South Oxfordshire, John Howell MP for Henley welcomed visitors to the River and Rowing’s Barbara Hepworth exhibition and then continued to nearby Stonor Park and their new Visitor Centre which is ready for visitors when they open on Saturday, 24th March.

Oxfordshire welcomes 27.6 million visitors every year with the sector employing 1 in 10 jobs in Oxfordshire and has an overall value of £2.04 billion. Speaking about the importance of improving the visitor welcome and increasing the number of visitors to Oxfordshire, Hayley Beer-Gamage, Chief Executive at Experience Oxfordshire, said:

 “We are delighted to be working with Oxfordshire MPs as part of VisitEngland’s English Tourism Week to highlight the work that Experience Oxfordshire and our Partners have been doing to make the city and county a more welcoming place for visitors. Oxford Bus Company’s recent investment in a fleet of new Park and Ride buses, a new Visitor Centre at Stonor Park, and Experience Oxfordshire’s award-winning Oxford Visitor Information Centre are all great examples of Oxfordshire tourism businesses working together to improve the visitor welcome in Oxfordshire”. 




Image credits from left to right.

Image 1: Andrew Morison, Commercial Manager, Oxford Bus Company; Layla Moran MP for Oxford West and Abingdon; Wendy Bradley, Marketing and Communications Manager, Oxford Bus Company; Martin Walker, Head of Marketing and Development, Experience Oxfordshire.

Image 2: Victoria Prentis MP for Banbury; Frank Smith, Head of Commercial Services and visitors from China.

Image 3: Anneliese Dodds MP for Oxford East and Hayley Beer-Gamage, Chief Executive, Experience Oxfordshire.

Image 4: David Worthington, Director, Henley River and Rowing Museum and John Howell MP for Henley.

Image 5: John Howell MP for Henley-on-Thames and William Stonor of Stonor Park.

Image 6: Gareth Jones, Regional Station Manager, GWR; Claire King, Oxford Station Manager, GWR and Layla Moran MP Oxford West and Abingdon.

For more information contact:

Martin Walker

Phone: 01865 686433

Email: martin.walker@experienceoxfordshire.org  / press@experienceoxfordshire.org


Experience Oxfordshire

Experience Oxfordshire is the official Destination Management Organisation (DMO) for Oxfordshire. We are the trading arm of the parent charity, the Experience Oxfordshire Charitable Trust, and are a not-for-profit partnership organisation that is committed to the promotion, management and development of Oxfordshire as a great destination to live, work, visit and do business.



VisitEngland’s English Tourism Week

Taking place in spring each year, English Tourism Week campaigns to raise the profile of the industry and celebrate the value and quality of tourism in England. It provides you with a vehicle to kick-start the season and promotes your local tourism products. Whether you are an accommodation provider, an attraction, a tourist information centre or a destination, everyone can participate.

To submit events www.visitengland.com/etw-event-submission

And to see all the national events and offer for this year’s English Tourism Week, visit