Sooty and Richard Cadell to open Journey to Alice’s Wonderland at Fairytale Farm on 16th May

Fairytale Farm has announced that Sooty and Richard Cadell will officially open its brand-new ride, Journey to Alice’s Wonderland, on Saturday 16th May 2026.

The magical new immersive family dark ride, inspired by Lewis Carroll’s original Alice’s Adventures in Wonderland, will be officially opened at 1pm by Sooty and his TV partner, Richard Cadell.

Then, at 2pm, visitors will have the chance to enjoy a special Meet & Greet with Sooty and Richard Cadell, where they can meet them and have a photograph taken with them.

Journey to Alice’s Wonderland is Fairytale Farm’s first ever ride and takes visitors on a gentle journey through the curious and colourful world of Wonderland. Gliding through a series of richly themed scenes, riders encounter Alice, the White Rabbit, the Mad Hatter, the Cheshire Cat, the Caterpillar, the Queen of Hearts and more, all brought to life through detailed animatronic characters, atmospheric lighting and an enchanting soundscape.

There is no extra charge for the ride. It is included in admission, and visitors can enjoy it as many times as they wish during their visit. The launch day opening and Meet & Greet with Sooty and Richard Cadell are also included in admission.

Nick Laister, owner of Fairytale Farm, said:
“We are absolutely delighted that Sooty and Richard Cadell will be joining us to open Journey to Alice’s Wonderland. This is a hugely important moment for Fairytale Farm as we launch our first ever ride, and having such a much-loved character with us will make the day even more special for families.”

He added:
“With the official opening at 1pm, the Meet & Greet at 2pm and the chance to experience our magical new ride, it promises to be a wonderful day for visitors.”

Richard Cadell said:
“Sooty and I are delighted to be opening Journey to Alice’s Wonderland at Fairytale Farm. It sounds like a wonderfully imaginative new family attraction, and we’re very much looking forward to being part of such a special day. We can’t wait to meet families there and help launch this exciting new adventure.”

Journey to Alice’s Wonderland opens at Fairytale Farm on 16th May 2026, with Sooty and Richard Cadell officially opening the ride at 1pm, followed by a Meet & Greet at 2pm.

ENDS